Information and tips on how AdSense works
Google
is the most used search engine in the world. As a website owner you can
sign up for Google AdSense. With AdSense you can place ad units on your
website. When visitors click a link in the ad unit you get a commission
paid. The Google AdSense / Google AdWords program places ads on
websites of individuals. Google pays web publishers for the clicks
visitors make on their website. They are paid based on the number of
clicks or impressions, depending on the type of ad. With Google AdSense
and a successful website you can easily make money at home.
You can see below and to the left of this page an example of how Google AdSense might look on your website.
Related content
The ads (links to other sites) displayed on your website are related to
the content of your website. They often fit well to your site. Google
decides which ads are shown. However, it is allowed to exclude certain
sites.
Because the ads usually or of the same topic, your website visitors will
be more inclined to click on ads. And that's what we want: the more
clicks, the more money it brings.
No hassle with advertisers
If you use Google AdSense you do not make contact with the advertisers,
and so you do not bill out to tender or to negotiate the price. AdSense
arranges everything for you. Your money is automatically credited to
your account.
Get paid per click (PPC)
Because the advertisers (Google AdWords) pays per click, you will
receive the amount the advertiser pays Google, minus the commission
Google gets.
For example, if an advertiser is paying 40 cents for a click, you will
receive about 28 cents per click. Google will not confirm this but it is
said that about 68% of the amount the advertiser pays is paid.
The earnings of the clicks are related to the keywords that the advertisers have bid. Popular search terms make more money.
These are usually highly competitive keywords. For example words like
web hosting, dating sites, loans, money, etc.. Experiment and see which
words are most profitable. The most expensive clicks are not always
necessarily the best. Suppose you have found a keyword with 10 cents per
click ... but if no one clicks, you still have nothing. You have to
have words that people often click.
Dont click on your own Ads
It is forbidden to click on your own ads and to set up others to click
on your ads. Advertisers pay for valid and relevant clicks, if you do,
then your account will be blocked, and you can no longer use AdSense
ads. Not even in the future. You may also have only one AdSense
account. These can be used for all your websites.
It is therefore important to know exactly what Google does or does not
allow. It is also not useful only to use AdSense on your website. If
your account is blocked by Google, all your earnings are gone away. So
do not depend on one revenue model. It is also useful to install
software on your site against click fraud. Software such as Adlogger
allows a visitor a maximum number of times (eg daily) to click on ads.
Placement of AdSense units
The placement of your AdSense ads are very important. They must stand
out so visitors will click on them. With high contrast colors in the ads
you can immediately let them jump out, or you can blend them in when
you use the same colors as your website.
Make sure that it's almost as if the AdSense blocks belong to your
websites content. It shows that ordinary visitors rather click on ads
blend well in to a site, then click on links that obviously come from an
AdSense block. It is important that the text and background colors and
font are similar to that of your website.
From Google you can use up to three text blocks ads and three link block
on one page (you may also use two search bars). These blocks do not
always equal at all. And more is not always better. Sometimes it can be
more effective if you only have blocks or just links on your site. So
test this out!
General or specific site?
When creating your site, you can keep it generally or you can choose a
specific topic. For Google AdSense, it is wiser to keep it on a specific
topic. Website with a general topics you often get poorly targeted ads
displayed, where visitors hardly click on it. For websites on a
particular topic, more relevant ads allowing more visitors to click.
Make sure your site completely "finished" before you place AdSense
blocks. Then you can be sure that the most relevant ads are placed. It
can take weeks for the Google Bot come back around to see which ads fits
best with your site.
Building a business
Most webmasters who make money with ads on their website do it for some
pocket money. You can also decide to make your work on this.
There are many ways, but most webmasters choose one of these strategies:
- Creation of 100 sites which pays 1 dollar for each site per day
- Creating of a single website that pays 100 dollar or euro per day.
Both strategies have advantages and disadvantages. Maintaining 100
websites takes time. And fully dependent on a website is very dangerous,
because if you do something wrong and you're suddenly not findable in
search engines then you suddenly have no income anymore. Most webmasters
are therefore somewhere between these two strategies.