Reasons for a Google Penalty

Reasons for a Google Penalty

In this article we give you the main reasons why your website can get a Google penalty and how you can prevent this. Please read this carefully to avoid any problems with Google in the future.

Over-optimization

We talk about over optimization as a website is getting too many backlinks within a short period of time. And especially if most of that links contains identical anchor texts. It is unknow what number triggers this Google penalty. Websites that use automated link building tools are most at risk of this penalty.

Websites specially made for Google Adsense

These are sites with no significant unique content, but with many links to affiliates. These websites are only built and specially constructed to get clicks and views through Google AdSense.

Cloaking (hidden links or text)

These are websites that contain hidden text or links that are not visible to the visitors . They are only visible in the source code, and their aim is to get as high in the Google search results as possible.

Paid Links

These are sites that sell or buy backlinks for the purpose of a high PageRank and get many inbound links. Google wants you to add the rel = nofollow tag is attached to paid and related links. Without this tag a high PageRank can be passed through, and so the link must have been bought. Google pays no longer much attention to PageRank and its is now mainly backlinks.

Linking to banned or untrustworthy sites

If your site links to a banned or untrustworthy website you can get yourself a penalty. So check your links frequently. With untrusted sites we mean spam sites, link farms and doorway pages. Spam Sites are sites with illogical sentences stuffed with important keywords to score high in search results, or they contain hidden links or text. A doorway page is a website stuffed with keywords, which runs a redirect so that visitors will see a different Web page.  Link Farms and Link directories with logical layout. They are usually part of a network linked together and have no value to visitors. The correct definition of a link farm is a little fuzzy. For example, start pages have a link farm structure, but they usually get no penalty from Google.  Probably because each subject or category has a logical format.

Link Farm / crosslinking

If you are a webmaster with several sites you should really be careful here. Many people make a sort of link network with linking the sites together.This allows sites with a high position or pagerank to boost the smaller sites. This is forbidden, Google simply recognizes these networks because al websites on the same host have the same IP. All sites are linked together even if they are sometimes irrelevant. It is no problem to have sites with all have the same subject. Google wants you to put links on your site to websites with the same subject. So if you put links to your websites on a different subject, then Google knows that you do so to help your own websites and not to the improve the quality of the website.  Google sees this as spam.

Keyword stuffing

It is important for your site to use keywords. But if you stuff your entire text with the same keywords then it works opposite.

Exchange links with irrelevant sites

Only insert links to other websites that are relevant to your site. With the same subject as your own website, or at least close to it. Do not use websites where you can register to exchange links. Because this creates a whole bunch of links to your website to bring you down in the Google search results.