Information and tips on how AdSense works
You can see below and to the left of this page an example of how Google AdSense might look on your website.
Related content
The ads (links to other sites) displayed on your website are related to the content of your website. They often fit well to your site. Google decides which ads are shown. However, it is allowed to exclude certain sites.
Because the ads usually or of the same topic, your website visitors will be more inclined to click on ads. And that's what we want: the more clicks, the more money it brings.
No hassle with advertisers
If you use Google AdSense you do not make contact with the advertisers, and so you do not bill out to tender or to negotiate the price. AdSense arranges everything for you. Your money is automatically credited to your account.
Get paid per click (PPC)
Because the advertisers (Google AdWords) pays per click, you will receive the amount the advertiser pays Google, minus the commission Google gets.
For example, if an advertiser is paying 40 cents for a click, you will receive about 28 cents per click. Google will not confirm this but it is said that about 68% of the amount the advertiser pays is paid.
The earnings of the clicks are related to the keywords that the advertisers have bid. Popular search terms make more money.
These are usually highly competitive keywords. For example words like web hosting, dating sites, loans, money, etc.. Experiment and see which words are most profitable. The most expensive clicks are not always necessarily the best. Suppose you have found a keyword with 10 cents per click ... but if no one clicks, you still have nothing. You have to have words that people often click.
Dont click on your own Ads
It is forbidden to click on your own ads and to set up others to click on your ads. Advertisers pay for valid and relevant clicks, if you do, then your account will be blocked, and you can no longer use AdSense ads. Not even in the future. You may also have only one AdSense account. These can be used for all your websites.
It is therefore important to know exactly what Google does or does not allow. It is also not useful only to use AdSense on your website. If your account is blocked by Google, all your earnings are gone away. So do not depend on one revenue model. It is also useful to install software on your site against click fraud. Software such as Adlogger allows a visitor a maximum number of times (eg daily) to click on ads.
Placement of AdSense units
The placement of your AdSense ads are very important. They must stand out so visitors will click on them. With high contrast colors in the ads you can immediately let them jump out, or you can blend them in when you use the same colors as your website.
Make sure that it's almost as if the AdSense blocks belong to your websites content. It shows that ordinary visitors rather click on ads blend well in to a site, then click on links that obviously come from an AdSense block. It is important that the text and background colors and font are similar to that of your website.
From Google you can use up to three text blocks ads and three link block on one page (you may also use two search bars). These blocks do not always equal at all. And more is not always better. Sometimes it can be more effective if you only have blocks or just links on your site. So test this out!
General or specific site?
When creating your site, you can keep it generally or you can choose a specific topic. For Google AdSense, it is wiser to keep it on a specific topic. Website with a general topics you often get poorly targeted ads displayed, where visitors hardly click on it. For websites on a particular topic, more relevant ads allowing more visitors to click. Make sure your site completely "finished" before you place AdSense blocks. Then you can be sure that the most relevant ads are placed. It can take weeks for the Google Bot come back around to see which ads fits best with your site.
Building a business
Most webmasters who make money with ads on their website do it for some pocket money. You can also decide to make your work on this.
There are many ways, but most webmasters choose one of these strategies:
- Creation of 100 sites which pays 1 dollar for each site per day
- Creating of a single website that pays 100 dollar or euro per day.
Both strategies have advantages and disadvantages. Maintaining 100 websites takes time. And fully dependent on a website is very dangerous, because if you do something wrong and you're suddenly not findable in search engines then you suddenly have no income anymore. Most webmasters are therefore somewhere between these two strategies.
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