SEO Checklist and Search Engine Optimization Tips

SEO Checklist and Search Engine Optimization Tips

This article is about our SEO Checklist and Search Engine Optimization Tips. This website provides many articles about various aspects of search engine optimization (SEO). In response to these articles we have compiled a handy SEO checklist. Our SEO checklist is divided into different categories so you can quickly see whether you have thought of everything for your website. We update the SEO checklist regularly, so check back often.

Keywords

• Determine the most important keywords for your website.
• Incorporate the main keyword in the url of your domain.
• Use important keywords in your sentences and repeat them frequently (keyword density).
• Use synonyms for the main keywords.
• Use a program to examine incoming links.
• Examine how your website is now found in search engines and see what the most popular search querys are.
• See how much competition there is for your keywords, and also look at what words there is less competition.

Design your website

• Investigate whether your website is visually appealing.
• Ensure that the navigation of your site is clear, and ensure good internal links.
• Make sure that visitors immediately see what is most important on your website, so you can immediately see what the site is about.
• Provide search engine friendly urls, and that look good for your visitors.
• Do not use frames.
• Add a sitemap page to your website.
• Add a robots.txt to the server.
• Make a good 404 pages for both the search engines and your visitors.
• Determine whether your site is loads fast enough. Avoid delays by loading heavy animations, videos or pictures.
• Use the Google SEO Tools.

Content of your website

• Make sure your content (texts) are unique, and use and make use of the keywords and synonyms.
• Make the content as effectively as possible.
• Do not use invisible text.
• Avoid short pieces of text.
• Use tables for tabular data, such as a price list.
• You can use strong and em on some places to give extra atention to your keywords.
• Make sure you update your website regularly, Google likes it a lot when you update frequently.

Meta Tags

• Use the title tag in the name of the first page, the name of the site and a short descriptive phrase for your site with the important keywords for your site (10 - 60 characters, no special characters).
• Use a good description meta tag with the important keywords (max 200 characters).
• Put important keywords in the keyword meta tag.
• Use the alt tag and title tag for your images.
• Use headlines such as H1 and H2.

Code

• Follow the guidelines of the World Wide Web Consortium (W3C).
• Make sure the indexable content is as high as possible in the code.
• Do not use obsolete HTML elements.
• Place all javascript and css into an external file.

Advertising

• Add your websites to Google, Bing and Yahoo and possibly other search engines.
• Get inbound links directing to your site by placing your website on your profile pages, blogs posts, bulletin boards, forums and other places.
• Link exchange with other websites (link building).
• Avoid links to pages with completely different topics.
• Link only to other websites that have good quality, and on the same topic as your website.
• Check the incoming and outgoing links on your site regularly.

Social media or social network sites

• Use social media like and share buttons on your articles so people have the opportunity to share your article on social media sites such as Twitter, Facebook, MySpace, Facebook etc.
• This can greatly affect the popularity of your articles. Google search results are increasingly based on how often something is shared by friends via social network sites. More about that in this article: Google uses social network sites for search results.

Please be aware that these rules for search engines are ever changing. What may help you today may hurt your website tomorrow!